Salma boasts a robust 10-year tenure within the FMCG industry, spanning marketing, sales, and innovations. In her current capacity, she harnesses potentials to catalyze impactful innovations. With a keen strategic outlook and deep market acumen, she identifies opportunities and leads pioneering efforts, enhancing our competitive stance and enriching consumer engagement.
Salma holds a Bachelor’s in Marketing & Strategic Marketing from the German University in Cairo.
