Masafi

Pioneering quality refreshment since 1977

ESTABLISHED IN

1977

NUMBER OF SKU'S

60+

Source water from Masafi Mountain Wells

ABOUT

Established in 1977, Masafi has been a market leader for over 40 years, offering world-class products celebrated for it’s pure, natural freshness. Specializing in premium drinking water, tissues, and hygiene, Masafi’s diverse product range is primed for significant expansion. Committed to excellence and innovation, Masafi prioritizes delivering high-quality products that cater to community needs while also fostering regional economic growth through job creation and stability.

TEAM

Abir Ouertani

Group Chief Financial Officer

Mohammed Ameen

Group Chief Information Officer

Samer Al Osh

Group Chief Audit Officer

Fraz Younas

Head of Manufacturing

Maeve Kennedy

Group Head of People & Culture

Salma Youssef

Group Head of Marketing & Innovation

Jason Dsilva

Head of Supply Chain

Sonal Nanoo

Group Head of Strategy

OTHER BUSINESSES

CLOSE

Abir Ouertani

Group Chief Financial Officer

With a flair for numbers and a passion for strategy, Abir Ouertani leads as the Group Chief Financial Officer, orchestrating financial landscapes with precision and creativity. Abir’s strategic mindset drives success, balancing safeguarding financial interests with embracing calculated risks for innovation and growth. With over 12 years of experience at Big 4 firms and since 2020 at Hattan, Abir directs financial planning, analysis, reporting, treasury, audit, risk management, and compliance across diverse sectors, excelling in business transformation, M&A, and valuation projects. With a nurturing approach, she fosters agility and growth, empowering her team in dynamic environments. Abir’s leadership is defined by her commitment to excellence and her ability to navigate complexities with confidence and creativity.

FOLLOW ON
CLOSE

Mohammed Ameen

Group Chief Information Officer

Ameen is our ambitious digital technology transformational leader with over 24 years of invaluable experience in the FMCG sector. He works in a multi-cultural environment with a relentless focus on digital transformations across of all functions. As a regionally recognized CIO, Ameen is known for executing major transformational IT change initiatives and organizational change management. Ameen is a strategic partner, focused on building and delivering IT strategy and solutions aligned with business goals. Leader in process improvement, project management, technology roadmaps, and enterprise solutions delivery and well-experienced in outsourced environments.

Ameen holds a Bachelors degree in Telecommunication from Bangalore University, India.

FOLLOW ON
CLOSE

Samer Al Osh

Group Chief Audit Officer

Samer is a seasoned Chief Audit Executive who brings 18 years of comprehensive experience spanning internal and external audit as well as finance, with a focus on FMCG and manufacturing sectors.

Throughout his career, he played a pivotal role in developing and transforming internal audit departments into a value-added function. As a true business partner, Samer ensures alignment with organizational objectives and upholds the highest standards of quality, independence, and professionalism.

Samer has skillfully led teams in analyzing data and identifying operational inefficiencies, fraud, and non-compliance with laws, regulations, and management policies.

Samer is dedicated to fostering a culture of continuous improvement and innovation within the internal audit function, thereby contributing significantly to the overall success of the organization.

Samer holds a Bachelor degree of Accounting from AUST in UAE. He also has professional accounting qualifications from UK, ACCA (Association of Chartered Certified Accountants) and ICAEW (Institute of Chartered Accountants in England and Wales). He is a member of these professional organizations.

FOLLOW ON
CLOSE

Fraz Younas

Head of Manufacturing

CLOSE

Maeve Kennedy

Group Head of People & Culture

With over a decade of dedicated service in the People & Culture field in the UAE, Maeve has amassed extensive expertise in various aspects of HR Management including all levels of recruitment, employee relations and engagement,  organisational design, and employee development. Maeve began her career in Ireland and moved to Dubai. She joined a multinational where her passion for fostering a positive work environment propelled her into more significant roles. Fast forward 10 years, Maeve has two young children and enjoys the busy lifestyle and balancing being a full-time working mother in the UAE. Maeve prides herself in maintaining the happiest and most engaged workforce and to truly nurture our talent.

Maeve holds a Masters Degree in People Management and Development CIPD Level 7 from Middlesex University, Dubai, UAE.

FOLLOW ON
CLOSE

Salma Youssef

Group Head of Marketing & Innovation

Salma boasts a robust 10-year tenure within the FMCG industry, spanning marketing, sales, and innovations. In her current capacity, she harnesses potentials to catalyze impactful innovations. With a keen strategic outlook and deep market acumen, she identifies opportunities and leads pioneering efforts, enhancing our competitive stance and enriching consumer engagement.

Salma holds a Bachelor’s in Marketing & Strategic Marketing from the German University in Cairo.

CLOSE

Jason Dsilva

Head of Supply Chain

Jason is a seasoned and dedicated professional in our Supply Chain team with over 18 years of expertise in orchestrating cross-functional operations. He has a proven track record of success in devising and implementing operational strategies that drive both top and bottom-line profitability while enhancing service levels. With a collaborative mindset, strong organizational skills, effective communication, and extensive leadership experience, Jason is poised to add significant value to our organization’s expanding network and optimize last-mile deliveries.

Jason holds a Bachelor of Commerce degree from Mangalore University, Karnataka, India, as well as a Post Graduate Diploma in Business Management from the National Institute of Business Management, India.

CLOSE

Sonal Nanoo

Group Head of Strategy

Sonal lays the foundations of the Hattan entrepreneurial ecosystem, channeling her expertise and creativity as a ventures and portfolio strategist. With a keen insight into the dynamic new venture’s lifecycle, she orchestrates strategies that fuel innovation and drive growth from the first spark of inspiration, through rigorous evaluations of financial viability and global benchmarking to the ultimate assembly of the agile and growing Hattan business portfolio.

Sonal’s mastery in navigating intricate market landscapes has led to a string of successes, transforming disruptive ideas into thriving ventures. Fueled by a passion for innovation and a sharp acumen for data analysis, financial management, and economic skills, Sonal is dedicated to leveraging emerging trends with both new and heritage industries to shape the future of entrepreneurship. Her mission is to drive tangible change and empower the Hattan portfolio towards unprecedented heights of achievement.

Sonal holds a Bachelor of Architectural Studies from University of Witwatersrand, Johannesburg, South Africa, a Post Graduate Diploma in Business Management from Wits Business School, Johannesburg, South Africa, & an EMBA from Hult University, Dubai, United Arab Emirates.

FOLLOW ON

Life at Hattan

Join the Hattan community